So where do we go from here? Strategy provides the roadmap for company stuck at the crossroads.
Product/Services: Steel products
Sector: Renewables, Automotive, Lifestyle, Tools
Turnover: $28m
Headcount: 600
Situation:
The business has grown ‘organically’ based on a low cost, copy to print model. Over time the company has expanded factory by factory as it has won a number of specific customer projects. The company now has a wide range of products serving multiple diverse sectors and has the sudden realisation the business is over-complicated, nearly unmanageable and unscalable for future growth. The leadership were paralysed and making fundamental decisions on the future direction of the business was daunting.
O&P Approach and Outcome:
Opportunities and possibilities were explored, analysed and prioritised. Key external and internal factors which gave the company its competitive advantage were analysed to understand how it may compete more effectively in the future. All of this intelligence gathering was then used to create a new company vision and strategy to provide clarity, direction, leadership alignment and actionable objectives and initiatives to simplify and reposition the business.
Customer score: 4/5 ⭐️