Commodity manufacturer trapped with no escape route. Can strategy provide the road to a better future?
Product/Services: Precision machining
Sector: Automotive, Industrial, Mining
Turnover: £13m
Headcount: 134
Situation:
With heavy reliance on revenues from just two key customers both with limited growth potential, and future opportunities thin on the ground, the company had become trapped. The leadership team were technically strong but their individual perspectives on the business were misaligned and some thought strategy development would be a waste of time.
O&P Approach and Outcome:
A clear direction for the business was established which enabled diversification and revenue growth in new sectors. A new leadership team and organisational structure were aligned to deliver the strategy. Key business capabilities, such as marketing and sales, were developed to support growth from £10.9m to £14m over a three year period.
Customer score: 4.5/5